ERE Conference! Recruiting! Minneapolis! And Your Chance To Save $300!

Screen Shot 2017-08-18 at 10.51.17 AM.png

Wouldn’t you rather spend $300 dollars on ice cream than a conference.  If so, read ahead!

My friends — If you are a recruiter, HR Pro, or leader interested in learning from the best, don’t miss the always inventive, always exciting ERE Fall Conference, in Minneapolis, MN.  ERE always delivers.  Experts in the recruiting space, the folks at ERE are the real deal.  They’ve been putting on conferences for years so they know what they are doing.

I have the pleasure of speaking this year — so that is a double reason for you to attend! Oh, and leaders from Facebook, Hubspot, and West Elm will be sharing their expertise as well.

And Minneapolis is quite the city.  And good news — won’t be covered in snow yet.  All kidding aside, I’ve lived in Minneapolis and it delivers.  So, a great conference, great speakers, great city and…

If you register today — you save $300 smackers on registration.  You can now buy that fidget spinner you’ve always wanted.







VIDEO: #HR On The Run > 3 Reasons To Change Your Brand.

On this episode of HR On The Run I talk about HR Branding — more importantly — what are some reasons you or your team may need a brand refresh.  My inspiration? The new rebrand of Coke Zero to Coke Zero Sugar. (What?!)

Watch to hear 3 reasons why companies rebrand, how this relates to understanding your HR brand, and my lifelong relationship with dietetic drinks!

I Was In Charlottesville, Here’s What Locals Want Me To Share.


By the biggest of coincidences I was in Charlottesville the weekend of the recent protests. My husband, who rarely has to travel outside of AL for work, had to take a deposition in a small Pennsylvania town not far from Charlottesville.  Since we’ve both wanted to visit Monticello (the home of Thomas Jefferson), the University of VA, and wine country, all located in Charlottesville, we decided to make it a weekend trip.  We’d never been before — it would be fun.

We had no idea, until during an ATL layover to Charlottesville, there was to be a Unite The Right rally.  Wait–What? And that I should be careful.  Holy crap.

What were the odds?

When we arrived in Charlottesville, for a nano-second Bo and I thought about going to the anti-protest.  But we quickly decided nothing good could possibly come out of rally where tiki torches were required for the side we wouldn’t be supporting.  Also, the fact that we were two white people from Alabama who just happened to be in Charlottesville for the very first time…we thought the optics may not be so good (sorry AL, I don’t make the rules). We decided to scrap any events we planned to do downtown, stay away from campus for a while, and stick to our weekend of wine, mountains, and American History emersion at Monticello.

In addition, some more context. You see, I’m born yankee. However, in addition to living in Ohio, Minnesota and Illinois, have lived the majority of my life in southern towns (North Carolina, Mississippi, Tennessee, Alabama).  My husband has lived in the south his entire life.  Robert E. Lee rhetoric is nothing new.  Typically, protests are small gatherings of mainly pissy, older white men with nothing better to do.  Although I completely disagree with the sentiments shared at these these protests, and have always been baffled why there were so many statues of the General committed to spitting our union, and confused why there where tributes to the guy on the losing side, and couldn’t believe that these weren’t in museums yet, and couldn’t imagine being non-white and seeing these “revered monuments” all over an American city I paid taxes in…the protests were typically non-violent, discussed over the water cooler the next day, and forgotten.  For better or worse.

Bo and I hoped the event in Charlottesville would just be more of the same.  We were wrong.

It wasn’t until late Saturday afternoon that reports infiltrated our tourist cocoon.  When Bo’s mom called his cell, that was our clue something had happened for she is the bell-weather of any events that may effect us.  While Bo’s mom was telling us from Alabama what was happening 6 miles from us, others at the winery were getting calls too.  Mostly family members telling the latest news that someone was killed at the protest.  Jesus.

We felt like shits saying, with a glass of wine in hand, that we were OK.

So here is what I need to share with people about the experience.  Almost every person we encountered from Charlottesville was desperate to ensure us this is not Charlottesville.  Riots are not Charlottesville.  Violence is not Charlottesville.  The locals we encountered we horrified their city was in the middle of something outside of their control.

So that is what I am going to share.  I am going to share the message the locals we talked to wanted all to understand. I’m also going to thank people who kept me and my husband safe and informed, and for the record they were all different races.

  • To our African-American waiter at IHOP (really the nicest guy you’d hope to meet), who made us smile in spite of insanity around us, we thank you.
  • To the Middle-Eastern staff at The Afghan Kabob,  who served us late since most other restaurants were closed, we thank you.
  • To the Caucasian worker at the Jefferson winery who gave us updates on what was happening in town, we thank you.
  • To locals at the winery and Monticello giving us updates, we thank you.
  • To the Caucasian and Hispanic UVA guards at the hotel who stayed up all night, made our stay safe, and ensured we were OK, we thank you.  And yes, their were guards.  We were staying at a UVA hotel not too far from the Jefferson Statue; aka Tiki Torch Central.

And finally to the shops throughout the city, who displayed these signs the day of the rally, we thank you.


I’m not naive enough to think any town, no matter who you talk to on a vacation, is immune from bigotry, ignorance, and racism.  But for the two days we were there, two pretty remarkable days, we saw some of the best in Charlottesville during a time when the worst was rearing it’s head.

Charlottesville, you’ll be alright.





Want Affordable, Effective Workers Fast: Hire “Brandless” Employees.

Screen Shot 2017-08-10 at 10.42.35 AM

Companies and agencies are continuously trying to find the “holy grail” of talent:  New hires who can do the job well and come at an affordable salary. As an HR pro, I don’t know how many times I’ve been told by hiring managers to find the best talent for the cheapest price possible.  Unfortunately, there have been a few problems with this equation, namely:

  • Managers aren’t sure what “doing the job well” is.
  • Managers believe candidates are worth less than they are told.
  • Candidates believe they are worth more than they really are.
  • Candidates who do know what they are worth try to negotiate for much higher.
  • There are too many candidates to choose from, primarily due to electronic means of advertising jobs and applying for jobs.

The outcome can be a lengthy, expensive recruiting process due to too many interviews, too many decision makers, and salary ranges that are based on a negotiation game.

The Potential Solve:  Go “Brandless”.

Hey Gang:  Read the rest of my post (and lots of other great stuff) at Fistful Of Talent



Fad or Fundamental: Millennials Are The Most Demanding Generation?

Screen Shot 2017-08-02 at 2.14.23 PM

Special Note:  Scroll down to the bottom to receive the Dawn Magic Discount Code for this fall’s ClearCompany Talent Success Conference… and now, on to the blog post! 


For those of you who want to throw a tomato at my head (gently please) because I’m writing an article about Millennials… slow your roll!  Cause I’m gonna drop some knowledge on you that may rock your world just a little bit.  Ready?

Turns out Millennials aren’t the most “demanding generation” anymore.  Arguably they aren’t the most entitled.  Want to know why?  Turns out, in the modern workforce, all generations want the same things of our employers.  The generational “wants” in the workforce are no longer so broad or stereotypical.  

So, to answer the question, is considering millennials the most demanding generation an HR fad or an HR fundamental? …

Hey Gang:  Read the rest of my post (and lots of other great stuff) at The ClearCompany Blog


Also:  Here’s How To Register for the ClearCompany Talent Success Conference using the Dawn Magic Discount Code :

Come see me speak, along with wonderful speakers such as Kris Dunn, Libby Sartain, and many others at this year’s ClearCompany Talent Success Conference.  Dates:  September 13 – 14th in the great city of Boston.  And guess what — if you use the “Dawn Magic Conference Code” you’ll get 25% off the registration fee.  

The code is simple to remember:  Just typeDAWN” as the promo code during registration..  

See you there! 





My Toughest Leave of Absence Situations: A Lesson In Generosity

Screen Shot 2017-07-21 at 1.50.16 PM

My following piece, originally posted on ALEX by JellyVision, is part one in a three part series titled:  My Toughest Leave Of Absence Situations.


There are some experiences that simply fall into your lap. Experiences you don’t see coming and many times aren’t quite prepared for. However, these situations usually teach us the biggest lessons: lessons about patience, empathy and grace. This certainly has been the case during my 17 years as an HR pro, especially when dealing with employee leaves of absence (LoA).

I’m happy to share with you one of my toughest LoA situations and the lesson I learned from it.

A Lesson In Generosity

Early in my HR career I dealt with what was the most trying of all my LoA experiences…

Hey Gang:  Read the rest of my post (and lots of other great stuff) at MEET Alex by Jellyvision


VIDEO: No Scrubs with John Nykolaiszyn : How to Help Your Employees Beat Burnout

Hello Gang – New Episode of No Scrubs VideoCast Up!  How to Help Your Employees Beat Burnout.

No Scrubs is brought to you by Jobvite and Fistful of Talent.

In this episode me and my guest, John Nykolaiszyn, from the College of Business Career Management Services Office at Florida International University, talk first about what sort of career preparation college students are getting prior to graduation, and then go in deep on the topic of burnout.

These days, most tasks workers are faced with, they can’t say no to—so how do we keep employees from falling over the edge with their workloads? Dawn and John dig in and give advice all managers need to hear on keeping your employees sane and safe from burnout.

Check out the video now!


Screen Shot 2017-07-20 at 12.20.06 PM