Tech Co Daxko’s Social Media Policy Like TV’s Tattoo









Short, sweet and to the point.  That describes Fantasy Island’s character Tattoo (what gets to the point better than “de plane, de plane”).  And so is this social media policy I’m about to lay on you.

I must share with you a new social media “policy” used by a very cool company, Daxko.  Yes.  I work for Daxko.  OK…I am the VP of People for Daxko.  And yes, I wrote the policy (with love from my CEO, Dave Gray).   But when something is good and different then it should be shared.

Here it is:

Daxko Social Media Guidelines

have fun

use common sense

don’t be hurtful; reflect Daxko’s core values

 problem? talking to a team lead solves problems better than posts

think you shouldn’t post something? don’t

respect proprietary information and confidentiality

when in doubt, ask


Last year Daxko’s headcount grew 100%.  So some social media guidelines were necessary.  So there they are.  I researched about 20 different policies and I tried to encapsulate the best of them.


  • It didn’t take a 4-volume tome to do it
  • It doesn’t insult the intelligence of our team members 
  • It encourages use of social media
  • It covers confidentiality
  • It doesn’t make mountains out of molehills
  • It fits our culture
  • It gives our team members the freedom to use common sense

And it doesn’t make HR look like grizzled, fear-mongering, stereotypically lame nuts.

Feel free to steal it if you want. 


Hey Gang FYI:  my post also ran on the blog Fistful of Talent but accidentally didn’t get pushed out to the masses.  Figured I’d get it out on my own blog as well.  But definately check out Fistful as well.  




TLNT’s Transform HR; Fringe HR Is Going Mainstream

Next week, February 27-28, is TLNT’s inaugural conference Transform HR in Austin, Texas. 

Cool title huh?

I am thrilled to be a part of this new event I hope will be a staple in years to come.  I imagine this will kinda be like HREvolution on steroids.  Cool, interactive, forward thinking. The name Transform HR says it all.

What’s interesting is that finally, finally the new type of HR, an engaging/authentic HR many of us in the blogosphere have been ranting about is making it to the mainstream.  Well, one step at a time.

Here are some great reasons you, HR pro, should check this conference out:

  • I’ll be on a panel with Laurie Ruettimann (StarrTincup), Eric Mayer (attorney extraordinaire), Karren Fink (Edmund’s) and Rebecca Meissner (Branchout) talking about the future of social media.
  • The one and only Moneyballer, Billy Bean (yes Brad Pit played him in the movie), will be our main attraction.
  • The dudes from Talent Anarchy will be there.
  • Libby Sartain will be there (the HR Guru behind Yahoo and Southwest airlines).  I’ve had the pleasure of dining with her.  She’s as cool as you would think.
  • You get HRCI credit to hang out with cool people.
  • My Fistful of Talent, CYA report bud Tim Sackett is presenting on What Your CEO Wished HR Would Do.
  • The Starr Conspiracy is hosting a great tweet up Sunday night.
  • Of course… John Hollon will be there too.  With bells on I am sure…

 And Austin is cool from what I hear.  I haven’t been there—but I’ve been told I won’t want to come back home.

 So check out the TLNT Transform HR website.  If for no other reason, you’ll get to see my pic with kooky blond hair.

SHRM Book Recommendations Off The Mark

After you read this post…give me your suggestions…

I am not a card-carrying hater of SHRM. I actually defend their purpose and effectiveness more than the average joe.  Especially as a Trench HR pro.  As I was learning and growing in the profession SHRM was a valuable resource for generalists.

But for transformative, strategic HR?…hmmmm

I just got the SHRM recommended books for 2012.  For transformative HR they stink.  Full disclaimer, I haven’t read them.  But the titles tell it all.  I have read several like them so I don’t need to read them. Here they are:

  • Harassment:  Sex, Religion, and Beyond
  • SHRMs 2012 HR Trend Book
  • 2012 State and Federal Employment Law Manuals
  • Tame Your Terrible Office Tyrant
  • 2012 FMLA Tracker Software
  • The HR Answer Book, 2nd Edition
  • The Compensation Handbook, 5th Edition
  • Create your Own Employee Handbook
  • Solving Employee Performance Problems

There were two titles on the list that were intriguing:

  • The Power of Stay Interviews.  Check out these TLNT and HR Capitalist osts to find out why stay interviews are important
  • Tweet this!  Twitter for Business

This book list stinks because they are all manuals.  Boring.  This link stinks because there are no books about Transformative HR; HR that is less about policy and more about engaging a new type of workforce. This link stinks because HR pros will be bored to tears as they read them.  Shoot, HR pros need to be engaged too. This link stinks because HR leaders need some pointers too.  This SHRM list is all for generalists.

 Here are some resources you need to know about to learn about Transformative HR

 This list is just a start…

 I’d love to hear from you what resources you recommend….